An email program is a separate program that is used to connect to an email server. One such program is Outlook Express, which comes pre-installed with all un-modified versions of Windows.
Hallmark programs require the use of an email client to Send emails directly. The email client needs to be configured with your email service. If you use a web-based email service, such as Hotmail, you will not be able to use an email program to send emails from Hallmark programs directly. Instead, you will use the Save option to save the movie file and manually attach it to the message using the web-based email means of attaching files.
To configure your email program, you will need to contact your email service provider. Most email providers will be able to walk you through setting up your email program. We would not be able to walk you through setting it up.